Store display



Dec. 21, 1937. c. w. KREss STORE DISPLAY Filed July 1, 1955 `2 Sheets-Sheet 1 ATTORNEYS Dec. 2l, 1937. c. w. KRr-:ss

STORE DISPLAY Filed July l, 1955 2.Sheets-Sheet 2 NTOR WJNAIQA ATTORNEYS Patented Dec. 217V, 1937 Y ,UNITED STATES PATENT OFFICE s'romi DISPLAY Claude W. Kress, New York, N. Y.

Application July 1, 1935, serial' No. 29,197'

7 claims. (c1. 20-404) My present invention relates te Wen display nxbracket' with a set screw directly accessible and tures, more especially of the type used in retail exposed from the frontof the buttress arm thereemporiums, for decorative display of merchandise f and pressingv giils` th PaIel .Stl t0 100k both in the storei'arid in Show Windows Greases, the conventional hooks of the bracket in posi- An object of the invention is to provide a X- tOIl. 5 ture of the above type, which may be selectively Another feature is the arrangement of spring arranged at Will for any of a wide variety of re- Dressedv Cleats latchilg' ASell/'ly IIGOY ally 01" fleeting and opaquel panel effects and with any the slots of the channel Vbar and serving removof a Wide variety of merchandise supporting and ably to clamp any selected decorative cover in l0 display appurtenances, the entity in each rela# DOStOIl Over the panel 10 tion being distinctly attractive and inviting. In the accompanying` daWIgS in WhiCh are Another Object is t0 provide a, fixture display shown one or-more of various possible embodiof the above type, made'up 0f slats, boards, Chanments of the SeVeIal lettlles 0f the invention, nel bars, panels, moldings and other elements Fig. lis af front elevation of one illustrative em-V Which are relatively inexpensive, yet when assembOdime'Ilt 0fV the invention, 15

bled Suggest elegance Y p Fig. 2 is a View in longitudinal cross-section Another object is to providel a fixture of the With parts brokenaway taken on the lline 2-2 above type, which lends itself readily for the alof Fig. l, most instant applicationor removal of decora- Fig. 3 is a vie'Win longitudinal cross-section` 2O tive panel covers, in accordance with the wish of on aV larger scale taken on the line 3-3 of Figyl, '20 the decorator without resort to adhesive, perfo- Fig. 4' is a View similar to Fig'. 3` taken on line rations or other mode of attachment apt to im- 1;4 of Fig.` 1', Y pair the capability of re-use. Fig. 5 is a perspective view of a fragment of Another object is to provide a xture display the channel bar upright,

installation of the above type, which in any and` Fig. 6 is a fragmentary view in transverse sec- 25 all of its multifariousV display settings, affords` tion on a larger scale taken on line 6-6 of Fig. no hint ofthe fact that the installation has not l, with parts broken away,y been specially and permanently built. for the par- Fig. '7 is a fragmentary view on a'still larger y ticular layout in which it is embodied andl bears scale of the bracket structure and the mount` no conspicuous evidence of the purely structural thereof and shown on line 1*-1 of Fig. 6, o props by Which the display parts are removably Fig. 8 is a transverse sectionalv view taken on held together. Y f Y linea-8 of Fig. '7, Y v

Another object is to provide mechanical metal Fig. 9 is a transverse sectional detail view auxiliaries including channel bar uprights, shelf taken on line 9-9 of Fig.l 7',

brackets and spring cleats, each of which is in- Fig. 10I is aV transverse sectional View on a 5 herently vdecorative in appearance and harmogreatly enlarged scale taken ,on' line Ill- I0 o nizes with the general scheme of the design, the Fig. 1, and, brackets and cleats being almost instantly yet Fig. 11 isa transverse sectional view taken on securely applicable in any vof a wide variety of line II-II of Fig. 10. Y

40 positions and beingremovable With substantially Referring now to the drawings-therev is shown 40 equal facility. in Figs. 1 and 2one of countless possible store or' Areature of the invention is the arrangement Windowxture displaysiin which the invention of panels' for the display, uprights, .preferably may be embodied. The permanentipartof said metalchannelbars intervening betweenfthe suce store display comprises a frame made up of an cessive panels and being preferably attached to series of paralleli preferably uniformly spaced 45l corresponding slats againstA which the panels are vertical slats-1I I connected together at'the lovverV heldby horizontal moldings. ends by Wooden boards l2-towhich'shelves I3 mayV Another feature is the arrangement ofV slots in be attachedtif desired, and connected together at the channel bars, said slots depressedv in a cortheir tops by cornice structure made'vup of-board responding longitudinal groove therein, to render I4, and forwardly projecting horizontalboard I5. 50

the same relatively inconspicuous and serving for In a vpreferred embodiment, rigid uprights are removable attachment rof shelf brackets andl attached t0 the respective slats I I andV serve1 for E othe'riparts' toextendin front-of the respective attachment of bracketv shelves and vthe like. panels,A v i Preferably, these uprightsare in the fhorm of lAnotheryfeature is the construction offshelimetal channel bars= IgG-, and are secured tov the 55H.

respective slats by wood screws I1. Preferably each channel bar has a longitudinal median groove I8 in its face in the plane of which groove, are lodged the heads of the attachment screws II, which are disposed in the space between elongated longitudinal slots I9 at uniform intervals lengthwise of the channel bars, and of the width of groove I8.

Resting against the slats II and filling the space between successive channel bars I6, are panels 26 which, in a preferred embodiment are preferably of mirror glass backed by felt strips 2|. These panels are secured in place by moldings 22 and 23 attached to the respective horizontal boards i3 and I5 and slightly in front of the respective boards I2 and I4.

The fixtures, of course, would be made up with panels in a variety of widths and heights and the numbers of panels would vary accordingly to the purpose of the fixture. Where a further decorative effect is desired, the fixture may be made with laterally offset bay panels 24-25 for instance, extending forward from the main fixture and flanking the latter.

The parts thus far described are the fixed elements of the fixture. Theparts now to be described are the removable elements to be positioned as desired for the particular use or effect intended.

The longitudinal slots I9 as above set forth, serve for mounting of shelf brackets for the display in any of a variety of selected positions. Each bracket preferably includes an L.shaped stamping L having a conventional horizontal arm 26 with an upstanding toe at 2l and a heel at 28 for locating the glass or other shelf 29 therebetween.

The bracket also has a buttress portion 39 formed with two unitary downwardly extending hooks 3l and 32 which are adapted to pass through two of the slots I9 on the channel bar to rest on the lower edges of the latter, the two hooks being preferably spaced so as to expose the length of an intervening slot I9 in the channel therebetween. The bracket is locked in position preferably by means of a set screw 33 threaded into a tapped sleeve 34 rigidly retained in the buttress arm 36 of the shelf bracket and parallel to the shelf. For this purpose, the buttress arm of the shelf bracket may be bowed outwardly at to lodge the length of the tapped sleeve which is latched in position by means of a complementary rigid strap 36, the ends or wings 3l of which extend through corresponding slots 38 in the bracket, and, if desired, may also be soldered or brazed in position. The set screw 33 has a knurled head 40 freely exposed in the angle of the L at the forward side of the buttress arm for convenience of access and manipulation. The position of the set screw is such that its reduced tip 4I preferably registers with the lower edge of the intervening slot I9 in the channel bar for correct positioning. Preferably a rigid metal washer 42 is firmly secured to the said reduced tip and pressed against the shoulder 43 determined by the end of the main portion of the set screw, so that when the set screw is tightened, said washer exerts substantial pressure against the channel bar and thereby retains the latching hooks 3l and 32 securely pressed against the under-face of the channel bar I6 and prevents any possibility of looseness. Y

The mounting of the bracket it is seen, in any of a variety of selected positionsis' practically the operation of an instant, the hooks 3l and 32 being merely placed in position and the set screw head is turned slightly until the parts are locked. The removal of the shelf bracket is just as easy and expeditious.

While the succession of mirror panels` shown in the xture may be effectively used, it is preferred for a variety of display, to cover selected ones of these mirror panels with colored panels usually fibre board or wood veneer board 45 decoratively covered as with corrugated paper 45', or any other ornamental facing to suit the wishes of the decorator. Thus, any of a wide variety of effects may be attained, such, for instance, as an opaque ornamental body flanked by mirrors or alternate panels of mirrors and corrugated paper, etc.

The present invention affords a convenient economical appliance for removably attaching the decorative cover over the selected panels. For that purpose, a horizontal molding strip 46 is preferably mounted adjacent molding 23 on the under piece of cornice board I5 and serves as shown, to retain the upper edge of cover board 45 in place. The lower parts of cover board 45 are releasably retained in place by one or more spring latch cleats snapped into one of the elongated slots I9 of the channel bar I6 and having wings overlapping the adjacent edges of the cover board.

A particular desirable construction of cleat latch is best shown in Figs. 10 and- 11. prises a sheet metal strip bent into a U having a base 48, arms 49 and outturned wings 59. Superposed over the latter is a front plate 5I extending over the wings and preferably spot welded thereto. through an aperture 53 in the base 48 and having a blunt extremity 54 protruding through the corresponding aperture 55 in the front plate. A metal washer 56 encircles the shank 5l of the hook, and is held in position by a cotter pin 53. A coil spring 59 encircles said shank and reacts at one end against the washer 56 and at the other against the base 48.

If desired as shown a decorative board 69 covered with corrugated paper or otherwise decorated might extend horizontally across the bottoms of the various panels as shown.

Among the multiplicity of various possible designs or effects in which the fixture may be embodied, Figs. l and 2 show illustratively the panels g,

frame 64 mounted on shelf I3 and having casement windows 65 and curtains 66 in front thereof, to give the effect of a residence. This, of course, is merely illustrative. The shelves 29 in the present embodiment, illustratively are over those panels 62 and 63 covered with corrugated board, although it is quite obvious that the shelves might be arranged in any desired relation to extend over the mirror panels if desired in addition to or instead of the shelf arrangement illustratively shown.

In actual use, the longitudinal slots I9 in the channel bars I6 although shown in the drawings, are substantially invisible, blending with the shadow cast by the wall of groove I8 onto the bottom thereof, and this lends line and decorative effect to the display.

By the construction set forth, the store decorator can readily in a very short period and at frequent intervals completely re-arrange the disposition of exposed mirror and opaque panels It com- The latch comprises a hook 52 protruding and the number and arrangement of shelves, to so radically alter the appearance as to create the impression that a completely new set of fixtures has been installed from time to time, lending variety and showing progressiveness of the establishment, which .promotes customer appeal.

It will thus be seen that there is herein described apparatus in which the several features of this invention are embodied, and which apparatus in its action attains the various objects of the invention and is well suited to meet the requirements of practical use.

As many changes could be made in the above construction, and many apparently widely dif-I ferent embodiments of this invention could be made without departing from the scope thereof, it is intended that all matter contained in the above description or shown in the accompanying drawings shall be interpreted as illustrative and not in a limiting sense.

Having thus described my invention, what I claim as new and desire to secure by Letters Patent is:

1. As an article of manufacture, a spring clip f comprising a U-shaped metal strip having a base,

arms and laterally extending wings, a front plate rigidly secured to and across said wings, a latch hook having a shank through the Yfront plate and the base of the strip and having an exposed hook conformation, a collar on said shank adjacent said front plate and a coil spring react- 1 ing at one end against said collar and at the other Washer and the front plate and a coiled spring about said shank reacting at one end against the washer and at the other end against the base.

3. A wall fixture for decorative display of merchandise comprising a frame, mirror panels carried thereby against movement andV extending in substantially a common plane, parallel rigid bars between successive panels and concealing the Yspace between said latter panels, each of said bars being provided with a series of spaced conformations so formed as to receive brackets for supporting shelves in selective position along said bars, a decorative opaque panel covering at least a portion of one of said mirror panels, and means connecting said opaquepanel and one of said bars for releasably locking said opaque panel in position.

4. A wall iixture for decorative display of merchandise comprising a frame, mirror panels carried thereby against movement and extending in substantially a common plane, longitudinal channel bars inset and intervening between contiguous edges of said panels and laterally engaged by the latter, each of said channel bars having a series of bracket anchoring slo-ts therein extending lengthwise of the bars, a decorative cover for one of said panels, and means anchored to one of said vslots for retaining said cover in place. Y

5. A wall display comprising a frame, panels secured to said frame, longitudinal slotted metal channel bars between said panels and projecting outwardly therefrom, decorative covers over certain of said panels intervening between said bars and spring cleats extending over the edges of said decorative covers, each having a spring pressed hook extending inward therefrom and releasably anchored in a corresponding slot in the channel bar.

. 6. A Wall display comprising a frame having spaced slats, rigid metal channel bars, screws therethrough attaching the same to said slats, a series of mirror panels intervening between the respective bars, decorative cover sheets over certain of said mirror panels, extending between neighboring channel bars and spring cleats removably securing said decorative covers in place, each of said cleats having wings overlapping the lateral edges of the corresponding cover or covers and having a spring .pressed latching hook coacting with a corresponding slot in the channel Y bar.

7. A store fixture display comprising a frame including a plurality of vertical wooden slats, rigid metal channel bars extending lengthwise of said slats and secured thereto, mirror panels laterally contacting the flanks of the channel bars", each of said channel bars having a series of short, longitudinal slots midway of the exposed face thereof and adapted to receivebrackets for supporting shelves, decorative covers removably superposed over certain of said mirror panels,

and spring cleats removably securing the decora-` 

